Each feature went through multiple rounds of prototyping — typically 4 variants per round, narrowed through user feedback and design critique. Click any prototype to see the interactive variants.
53 prototypes across 6 feature areas
Establishing the visual language — typography, color, surfaces, and component patterns that everything else builds on.
Core page structures for each section — typically 4 layout variants per page, narrowed through feedback.
What users see when they click into a specific piece of content.
How users move through the site — menus, search, scroll behavior, and in-page navigation.
Unifying page headers across 9+ internal pages — from inconsistent patterns to a shared system.
The external-facing landing page — iterated across 6 rounds from wireframes to final.